Planning Fundraisers - Develop a Game Plan

After the fundraising goal has been set, you need to develop an effective method by which to reach your objective. This is your Project Game Plan.
The game plan may be simple or complex, depending upon the nature of the fundraiser. The important thing about the game plan is that it helps your team members maintain their focus on activities calculated to ensure reaching the fundraising goal. A good plan keeps your team on track.
Tip: Successful fundraisers plan several backup game plans, which provides the option of "switching gears" in the event your initial game plan is not producing the anticipated results.
There are several steps to developing a successful plan:
1. Brainstorming
A brainstorming session should be one of the first items on your agenda. Make this a social event, keep it loose and let the ideas flow. You will be surprised at what ideas are discovered and your creativity will be rewarded.
2. Mirror a Successful Model
Every so often a "new idea" fundraiser comes along. By and large, however, most fundraisers you undertake have been around for awhile and have been used by other groups.
While it is certainly no guarantee, tapping into the previous experience of a successful fundraiser can save you much trial and error, help you avoid mistakes and put you on the path to success.
3. Build Your Strategy
Strategizing your best game plan ideas is the next step. Organize and prioritize the very best of your ideas, creating several plans if possible. Knowing what else is going on in your community is also important to avoid duplication of another group's efforts and prevent bad timing.
4. Putting Plans into Action
Develop an action plan, using an organizational calendar to timetable the various activities involved in the campaign. One of the best ways to do this is to work backwards from the completion date of your event.
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