Thursday, August 12, 2010

Fundraising - What Are Your Options?

Many schools have to engage in fundraising efforts to raise money. It isn't always as effective as it could be however, and some fundraising campaigns aren't all that successful. Three of the best fundraising ideas available are listed here:
Cookie Dough Fundraising - these are very popular. And for good reason, most people like cookies! In recent years, cookie dough fundraisers have done quite well.
When you approach potential customers with this fundraising idea, the response tends to be positive. Most people will buy cookie dough for a fundraiser. Because of this, cookie dough sales are popular with booster clubs and PTAs.
Scratch Card Fundraising - Schools that sell scratch cards as fundraisers do very well. These sales can really boost school revenues. The coupon savings inside the cards also helps the cards to sell quickly.
There is a downside, however. Scratch card fundraising, just like cookie dough sales, has a startup cost associated with it. The profit margin ends up being about 70%, which is still pretty good, but there is cost up front. Sometimes you can minimize up front expenses though via preselling and careful planning.
Online Fundraising - Schools, booster clubs, and PTAs now take advantage of the opportunities available via the Internet to raise money for schools. This is now the most popular way for raising money.
One reason why online fundraising is so popular is profit margin. There is no startup cost to this kind of fundraising, and it is completely free. All money raised is profit. Here is how it works. When people shop online, there is an option where they can donate a percent of their purchase to their favorite school organization. This does not add cost. Because of this, it is a unique fundraising opportunity.
Of all of the many thousands of ways that schools host fundraisers, these three listed have been the most successful. Cookie dough and scratch card fundraisers are still very popular and do quite well, but increasingly schools are using online fundraising to meet financial goals.
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