Thanking and acknowledging donors is probably the most important job you have as a fundraiser. There are lots of ways you can express yourself and let donors know how much you appreciate them.
Thank Donors Promptly and Sincerely. Get your Thank You letters out pronto! Shoot for 48 hours if you can. By sending a letter quickly, your donors will know that you place importance on appreciation.
Add Personal Notes to the Letters. Have your Executive Director or President go through the letters and add personal notes. This can bring big rewards in terms of stewarding donors! Taking a few minutes of a busy day to go through a stack of letters may seem like a chore to your boss, but trust me when I tell you that donors who get a Thank You letter with a personal note will be thrilled that the head staff person took the time to personally acknowledge his or her gift.
Make a Phone Call: Let donors know they are appreciated and tell them how their support has impacted your organization. You might say something like: "Because of your generosity, we were able to provide food for 30 additional families this month."
Send a Note: Jot a quick note expressing your appreciation. A hand-written note will stand out amid the clutter of bills and other mail.
Just Say It: When you see your donors in the community, say the magic words. A little appreciation goes a long way.
Make sure to use your Attitude of Gratitude toward volunteers and in-kind donors too. They'll all appreciate it!
(c) Sandy Rees, CFRE
Author Bio:
Sandy Rees is a nonprofit fundraising coach and speaker who shows small nonprofit organizations how to raise more money, gain more supporters, and strengthen their Boards. Want more practical tips and ideas for successful fundraising? Get her twice-monthly "Bright Ideas for Fundraising" at http://www.getfullyfunded.com
Article Source:http://ezinearticles.com/?5-Ways-to-Thank-Your-Donors-With-an-Attitude-of-Gratitude&id=2183726
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