Four Reasons Why a Golf Marathon is a Perfect Fundraiser in 2010

Step 1: The Core is in Place
Your organization's best assets are the people who already know who you are and what you do. Finding the means to motivate them to action is the challenge you must undertake. You need a format that is easy to understand with a proven track record for significant success. The golf marathon fundraiser will meet this challenge for you. The core people, the 20% who have been your most loyal supporters, most likely your Board of Directors and key volunteers, are the ones who can energize this campaign. They historically give their financial support. You need a small measure of their time and their talent to ask others for you. The campaign goal will be a significant amount and will provide a sense of pride in the achievement to all involved.
Step 2: The Life Blood
There is nothing you can strategically accomplish today that is more important to your mission, than expanding your donor base. The life blood of every organization is their base of support. Is your donor base growing? Do you have a plan in place to exponentially increase your givers? The golf marathon fundraiser is designed to develop 80% or more new donors for your base. And best of all, if you practice good stewardship, they will be sustainable into the future.
Step 3: Smaller is Larger in the Long Run
Not long ago, when the stock market was soaring, when personal discretionary income was abundant, and when major corporate giving was readily available, organizations felt secure in their financial support plans. The reality is our plans should be relevant in all economic environments. Today is a world apart from "not long ago". The generosity is still available if the ask is appropriate and personal. People give to people not to causes. The golf marathon fundraiser secures gifts in small attainable amounts. The typical donation is not sacrificial and ranges from $50 to $200. The size of the gift broadens the opportunity and is not exclusive in nature. The smaller increments create a much larger base that will be more dependable in the long run. These supporters are very likely to repeat annually if properly acknowledged and thanked.
Step 4: Voices to Your Mission
How important would it be to have your mission statement personally communicated to several thousand people without spending a single advertising dollar? That's correct, personally communicated. Priceless! Strange as it may seem to say, most Board members cannot accurately recite their organization's mission statement. Do others know what you are passionate to accomplish? The golf marathon fundraiser recruits 40 or more enthusiastic, informed, volunteers to share your story. They will communicate with 40 or more people with whom they already have a personal relationship. They will multiply your efforts and dramatically put voices to your mission and passion.
The Golf Marathon Fundraiser - Priceless!
Hal Clifford is President of Profund, an organization that has raised over $145 million for charities in the last 10 years. For more information go to: http://www.profundllc.com
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